Brains Brewery last week proudly announced the launch of its rebrand, introducing a brand-new logo, a redesigned website, and striking new bottle coverings arriving on supermarket shelves nationwide.
The rebrand, which is the company’s first in seven years, delivers a visual refresh that feels both contemporary and deeply rooted in tradition.
It honours Brains’ rich heritage while embracing the tastes, expectations, and experiences of modern audiences.
As part of the transformation, Brains partnered with leading Cardiff-based design studio Toward, whose creative direction helped shape a look and feel that celebrates the brewery’s legacy while elevating its brand for a new generation of drinkers.This is the first phase of the rebrand with more to showcase over the next few months.
Founded in 1882 by Samuel Arthur Brain, SA Brain has remained a symbol of pride and passion in Welsh brewing for over 140 years.
Nick Payne, CEO of Brains, said:
“The new rebrand marks a significant milestone for Brains. We wanted to honour the craftsmanship and heritage that have defined us for more than a century, while presenting a bold, modern identity that speaks to today’s drinkers.
“The new rebrand marks a significant milestone for Brains. We wanted to honour the craftsmanship and heritage that have defined us for more than a century, while presenting a bold, modern identity that speaks to today’s drinkers.
“We’re incredibly excited to share this new look and new website – it reflects who we are, where we’ve come from, and the future we’re building.”
Visit www.sabrain.com to see more.