Championship side nets new media partner following digital city rollout

A LEADING media organisation netted a new partnership with a top football team.

Following Route Media’s recent installation of seven new digital advertising sites in Swansea city centre, and plans to install more, the growing media business announced a media partnership with Swansea City Football Club for the 2022-23 season.

With a growing network of sites across South and West Wales, Route are really looking forward to building the relationship over the coming months with a key member of the Swansea business community.

Dean Jones, Sales Director at Route said: “We’re really pleased to partner with the club for this season. Paired with our new digital advertising network in Swansea, this felt like a great opportunity to support the team, grow our network with local businesses and watch some great football!”

The club premiered their third kit for the 2022-23 season across Route’s network of south Wales digital advertising sites including Llanelli, Port Talbot and Swansea. They were also one of the first advertisers to feature on the latest install, a large format digital screen in Swansea bus station reaching 200,000 people per week.

Swansea City partnership sales manager Lee Merrells, said: “We are pleased to be partnering with Route Media for the upcoming season. This exciting partnership will enable us to have a greater reach through Route Media’s new digital advertising network and we’re looking forward to working with the team.”

Route Media’s branding will be visible in the stadium from Swansea City’s Championship match against Queens Park Rangers.