Go.Compare is proud to announce its new sponsorship of ITV’s iconic daytime programme This Morning, marking the start of an exciting partnership between two household names dedicated to helping people make smarter, more confident choices in their daily lives.
The partnership will see Go.Compare team up with This Morning – the 17-time National Television Awards-winning show – in a brand collaboration that will feature across TV, ITVX streaming, and online platforms.
Viewers will see the campaign fronted by ITV competitions queen Kate Lawler, who brings a warm and relatable energy to a series of creative idents designed to capture those satisfying everyday moments that come from being savvy – such as a money-saving switch, a quick dinner tip, or a clever home hack.
Whether it’s tackling your to-do list over breakfast, searching for a savvy switch on your lunch break, or simply easing into the morning with a cup of tea and the telly on, Go.Compare and This Morning aim to be there with tips, inspiration, and useful information when viewers need it the most.
It’s the perfect match for Go.Compare’s mission to help the UK make smarter, more satisfying choices every day.
Joshua Tumbridge, Head of Brand and Campaigns at Go.Compare said:
“This Morning is British daytime television’s longest running live network show, a touch point for generations, loved by millions and watched by a huge number of households on a daily basis.
“This is an exciting opportunity for Go.Compare to connect with consumers – we are all about helping people make informed decisions about their finances and this aligns well with some of the practical segments that the show regularly features.
“We’re proud to be working with ITV and the This Morning team, bringing the joy and energy of the Go.Compare brand to an iconic daytime TV show.”
Kate Lawler added:
“It was so much fun filming the new Go.Compare ads – they’re full of energy, colour and those feel-good moments that really connect with how we all start our days.
“It’s great to be a part of this collaboration with Go.Compare and This Morning – two brands that are all about helping people make smart choices with confidence and a smile.”
Bhavit Chandrani, Director of BE Studio, ITV said: “This Morning is one of the most well-loved programmes in the country and I’m thrilled to welcome Go.Compare as the new sponsor next month.’
“This Morning is the perfect partner for Go Compare to reach engaged audiences with this truly multiplatform partnership.”
You can read more about it here.