IE Hub reveals new look and launches partnership with National Debtline

Dylan Jones, CEO, and Gareth Llewellyn, Commercial Director of IE Hub.
IE Hub, the Cardiff-based free online budgeting tool helping users manage their debt and learn how to budget better, has launched a brand-new website as part of its vibrant rebrand.
Alongside the rebrand, IE Hub has announced a new partnership with National Debtline, a trusted provider of free, independent and expert debt advice. The collaboration is designed to make it simpler for people to access professional support and share their affordability information with creditors.
Typically, when creditors recommend that a customer seek debt advice, the customer leaves the IE Hub platform to engage separately with a debt advice provider. They then have to share all of their financial information again to creditors.
This new collaboration gives the customer the ability to connect directly with National Debtline from IE Hub and receive tailored professional debt advice. Their information is directly ported from the IE Hub platform into the charity’s systems, reducing the burden for the customer, giving them a better experience without the need to start all over again.
Beth Kennedy, Head of Partnerships at IE Hub, said: “We’re thrilled to be working with National Debtline on this new partnership.
“By combining the power of IE Hub’s tech platform with trusted, high-quality debt advice, we’re making it easier than ever for customers to get support and share their information with their creditors. This ‘close-the-loop’ approach is designed to deliver real, lasting impact, for individuals and creditors alike.”
Damian Chapman, Director of Income Generation at the Money Advice Trust, the charity that runs National Debtline, said: “Facing problem debt is often a frightening and traumatic experience for the more than 8 million people in the UK who have debts they simply cannot manage. We’re proud to be partnering with IE Hub to make the journey to support easier for many more people.
“This collaboration brings together the cutting-edge technology of IE Hub that is already trusted by some of the UK’s largest companies with the specialist expertise of our award-winning National Debtline advisers—creating a solution that benefits both customers and creditors.
“As a charity that has supported over one million people with impartial, non-judgemental advice, we are always looking for new ways to reach people earlier and prevent financial difficulty from taking hold. Launching this initiative is an exciting step forward in transforming how people access the help they need at a time of high stress and anxiety.
“By focusing on the needs of the customer and streamlining the journey from debt to expert advice, we can support many more people to break free from the grip of problem debt together.”
The refreshed IE Hub look echoes the aims of this partnership – with simplicity and clarity in mind. It introduces a bold new visual identity, with an eye-catching logo which reinforces the easy usage of IE Hub.
Speaking of the new look, Dylan Jones, IE Hub’s CEO, said:  “This rebrand represents a fresh new chapter for us – with an updated website and colour palette, our rebrand strikes a balance between professionalism and energy. The playful design elements create a welcoming experience on the platform, making it easier than ever for users to access free budgeting tools through clear navigation.
“I’m incredibly proud of our team and everyone who has supported us on this journey. Together, we’ve created a brand and a platform that will continue to empower people to take control of their finances with confidence and ease.”
The IE Hub platform allows users to easily share their affordability information with creditors and set up payment plans without the hassle and stress of phone calls. If circumstances change, then all users have to do is log on and update their account.
Working alongside all of the UK’s Gas Distribution Networks, including Wales & West Utilities and Cadent, banks and financial services such as Metro and Amplifi Capital and charities like Stop Loan Sharks and Scope, IE Hub is aiming to make budgeting and debt management simpler.
The new brand identity and website are now live at https://www.iehub.co.uk/.
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​About IE Hub
IE Hub is an online budgeting tool that helps its customers to create budgets and manage their outgoings. As a free and easy-to-use tool, its aim is to help people approach their finances in an easy and safe way. It allows users to easily share their affordability information with creditors and set up payment plans without the hassle and stress of phone calls.
The online tool allows its users to tailor payment plans that meet their requirements and provide companies with up-to-date information about their financial situation, from the comfort of their own home at a pace that works for them. If circumstances change, then all users have to do is log-on and update their account.
About National Debtline
National Debtline, run by the charity the Money Advice Trust, provides free, impartial debt advice over the phone, via webchat and online from experts who care. They work with people to understand their financial situation, and the debts they owe. They help people to find their next steps and empower them to take action. National Debtline can be contacted on 0808 808 4000 or via www.nationaldebtline.org