More Than Half of Tickets Now Sold for Magical and Festive Believe Experience

St David’s Cardiff has announced that Believe, its enchanted Christmas grotto experience, is now over 50% sold, and is advising visitors to secure their tickets to avoid missing out after a sell-out in 2021.

Believe, which received rave reviews in 2021, will be open daily from Friday 25th November right up until Christmas Eve, invites guests into a mystical cavern to meet McJingles, one of Santa’s most trusted elves, and Norbert, his magical reindeer friend.

After hearing Norbert’s captivating story, children will take part in a festive craft activity decorating their own bag of magical reindeer food to take home with them. Families will then be invited into Santa’s grotto where little ones will meet the man himself before receiving a gift, as well as having the opportunity to capture the memorable moment on camera.

Helen Morgan, Centre Director at St David’s, said: “Believe offers a full festive, interactive experience for all the family to enjoy, as well as the chance to meet Santa himself, creating Christmas memories to treasure forever. Tickets are selling extremely quickly, and given the sell-out success in 2021, we’re advising guests to book early to guarantee their visit.”

Believe will be located on the Lower Grand Arcade, near the LEGO Store in St David’s. Tickets, costing £13 per child and £6 per adult (plus an online booking fee), are on sale now at